Study investigates the gap between perception and reality when it comes to wastage of food and hoarding of possessions
The poll was conducted among 18K+ heads of households in 20 countries and compared individual’s perception on how much they own versus how much they actually use to reveal the level of delusion we live in. We looked at three categories in the poll: household posessions, clothing and food. We then combined the results with data collected directly by researchers investigating waste and hoarding of unused property in each of the markets polled.
The first step in reducing the amount of waste and unused items we all have in our homes is to be aware of the magnitude of the issue and our own personal denial. At Movinga, we calculate that 22% of items moved in each relocation won't be used again. We hope this research opens the subject up for discussion on how to be more conscious of our collective hoarding and wastage.